You know, Upriserz could really use our products! This is how an entire brand experience campaign that will benefit 2 different brands was born! We believe in crafting brand touch points that resonate with audiences on a profound level. And for that to happen we actively engage in making brand partnerships happen, especially between brands that have entered our portfolio. Enter the Smart Bobby Antitheft Pack – the catalyst for a brand experience campaign that paved the way from digital interaction to a special instant connection and long time partnership between Upriserz, a digital course platform for entrepreneurs and Today Advertising, an agency focused on offering WOW promotional products and printing services.

Kicking off our journey, we identified the Smart Bobby Antitheft Pack as the perfect embodiment of Upriserz’s commitment to blending innovation and functionality. This platform had already paved the way in innovation as it was the first of its kind to offer Romanian entrepreneurs digital access to educational materials, videos and interviews.

It was also perfect for their audience as it boasted state-of-the-art antitheft features, but also set the stage for an immersive brand narrative with its sleek design. It became the canvas upon which we painted an engaging story, intertwining the brand’s ethos.