Design in Tight Spaces: Visual Impact at ExpoApa 2025
Great design speaks volumes, right? Especially when the space is tight, and the message is complex you have to rely on something that will catch the eye. One of our latest collaborations — for our partners at InstalPump during the biggest event dedicated to the water industry (ExpoApa 2025) — challenged us to balance it!
A Multi-Brand Design
ExpoApa 2025, organized by the Romanian Water Association (ARA), is the leading water industry event in Eastern Europe. It gathers key players from across the country — from utility providers to international suppliers.
For this edition, InstalPump, a long client of us, partnered with HidroPump and Hydroo Pump Industries S.L., and needed a stand design that would:
- Represent three distinct brands under one shared visual concept
- Work with existing structural constraints and stand dimensions
- Communicate expertise in water technology in a sleek way
What We did at ExpoApa 2025
Together with our creative team at Crossline Marketing, we developed and executed a tailored expo design package that included:
- Custom graphic design for the booth panels
- Visual integration of all three brands into a cohesive layout
- Technical adaptation to fit existing stand specs and structures
- Print-ready materials optimized for large-scale, high-quality production
We worked closely with Beniamin Boscai, the leader of both InstalPump and HidroPump to ensure everything from branding alignment to on-site display logistics went smoothly.
Visual identity as a handshake
With seconds to grab attention, a clear, professional, and visually engaging booth can make the difference between getting passed by… or being remembered.
Our philosophy? Design isn’t just how it looks — it’s how it works. And that’s what we brought to the table (and walls 🙂 for InstalPump. Whether you’re preparing for an industry trade fair, planning a social media revival or looking to elevate your brand across digital and physical channels — we’ve got your back.
At Crossline Marketing, we mix strategy, creative design, and digital expertise to help brands cross the line. Drop us a message — or visit our portfolio to see what we bring to the table!
